Inc. + Fast Company

MY ROLE Creative Direction, Project Manager, Designer

THE PROBLEM The Sales and Marketing Teams need to present new and innovative ideas to clients in order to increase revenue for the company.

OUTCOME I have directly contributed to millions in revenue for the company with the mockups I've provided for client pitches.

I’ve integrated my marketing experience into our project workflow and I grew my leadership responsibilities within my team. In addition to my overall design responsibilities, I manage all design requests for client pitches. I work directly with our Sales and Marketing Teams to mockup concepts that assist in pushing sales forward. Here are some examples of the work I’ve produced.

Ralph Lauren

MY ROLE UI/UX Designer, Wireframes and Prototyping, C-Suite Presentation Design

PROBLEM Lauren Ralph Lauren needed to grow with a younger audience and present itself as a trendy clothing brand.

OUTCOME Although concepts were well-received by the C-Suite, these projects weren't put into production due to budget restraints.

I was put on special projects to develop new digital experiences the company hadn’t yet done, to keep up with new technologies. Here are some examples of the work I’ve produced that were presented to C-Suite leadership.

Inc.

MY ROLE Creative Direction, UX Researcher, Designer

THE PROBLEM The newsletter was outdated and needed to be updated with the new Design System. This newsletter also had the lowest CTR than all other newsletters in production.

OUTCOME By simply adding "Read More" CTAs we increased our CTR by 3%.

You can tell right away from the BEFORE image that the newsletter was not on-brand to begin with, so getting the design on-brand was the first step. This particular newsletter had a lower CTR than most other newsletters produced, so the primary goal of this redesign was to increase that. Being more direct and instructional with our audience was the way to go for us.

Express

MY ROLE Designer, Concept Development , C-Suite Presentation Design, Art Direction, Project Manager, Video Direction, Photo Production, Talent Management

THE PROBLEM In-store shopping has been steadily declining and we needed new ideas to revive the customer experience.

OUTCOME We brought in more sales to the store and we received positive customer feedback. They loved getting custom pieces.

With a new store opening in Denver, we were tasked to create a store experience catered to the Denver customer for holiday shopping. I led the implementation of a front-of-store product customization idea, bringing in local artist group, SO-GNAR, to come into the store on weekends to add their artwork to products purchased by customers. I also brought in local artists Kirileigh Jones and Chris Haven to showcase their work and blend the concept throughout the whole space. See the write up in 303 Magazine here.

PHOTOS | Provided by Express.
FROM TOP | So-Gnar’s Pat Milbery and Pat McKinney create one-of-a-kind pieces at the front-of-store EXP DIY table. Locker decal artwork by Chris Haven. Mural by Kirileigh Jones.

Joe Zeff Design, for Time Magazine

MY ROLE App Development, Assistant UI/UX Designer

THE PROBLEM Time Magazine wanted to do something special for the 10-Year Anniversary of 9/11 but they didn't have the time or resources to develop a new product for their readers.

OUTCOME The client was happy and the project became an award-winning example of how publishers could tell stories in new ways.

The JZD staff posted up in TIME’s offices for three weeks to develop a new tablet experience. We worked closely with the magazine's editors, designers and producers, using their impactful portraits and interviews of 40 men and women.

AWARDS (2) 2011 Society of Publication Designers Gold medal in Tablet App

BLKDG, for Backbone Media

MY ROLE UI/UX Designer, UX Researcher, Competitive Analysis, Wireframing

THE PROBLEM The client's site didn't reflect what they do and their company culture. They had a hard time attracting new talent and growing revenue.

OUTCOME I provided 3 concepts and the design ideas I presented were utilized for the final site that was built.

Prior to this project, I began learning Sketch and this was an opportunity to immerse myself into a new design program. I was hired to design homepage concepts for a client of theirs. After I was given a site discovery questionnaire filled-out by the client and given to me by BLKDG, I completed research of the client’s visual tastes, its competitors, and their specific needs. You can view the live site here.

People Magazine

MY ROLE UI/UX Designer, UX Researcher, Team Manager, QA

THE PROBLEM Redesign the weekly print magazine to a fully interactive tablet experience within 3 days, weekly.

OUTCOME I helped maintain templates and produce design components that designers could easily duplicate. Our team never missed a deadline and we were able to work efficiently with tight turn-arounds.

I designed most of the feature well and various front of book articles. I helped research UX best practices for interactive publications and helped improve the overall UI of the app as users became more familiar with the experience. I designed entire issues with full interactivity and ran through all QA processes before launching the issues in the app store. Here are some examples of the work I produced.

Fast Company

MY ROLE Creative Direction, UI/UX Designer

THE PROBLEM As the pandemic wiped out in-person events, we needed to create safe event experiences that can bring in revenue for the company.

OUTCOME We produced high-quality and custom virtual event experiences that clients and attendees loved. The continued success of these events allowed us to increase our production by 2x and provide a new revenue stream for the company.

The pandemic made clear that hosting and producing events had to change and virtual events became the norm. We provided unique virtual experiences that allowed our audiences to attend our amazing events when they can’t attend in-person. When we brought back in-person event experiences, our audience couldn't have been more excited. We continue to produce elevated experiences for our audiences to connect more closely with our brand partners.

The Normal Brand

MY ROLE Creative Director, Marketing Strategy, Asset Production, Photoshoot Production, Project Manager, Content Designer

THE PROBLEM The 2-yr-old company knew who they were as a brand but needed help growing their brand awareness into new markets.

OUTCOME By implementing my proposed marketing strategies, they company grew their brand awareness by 3x.

I was a one-person team that came up with seasonal marketing strategies to be more thoughtful and strategic to their business goals. I implemented 3/wk email cadences, social media posting and advertising campaigns, weekly blog content, digital lookbooks and updating their site experience to be consistent with all other marketing channels.

CirrusMD

MY ROLE Art Director, Marketing Strategy, Project Manager, Campaign Planning

THE PROBLEM CirrusMD needed a way to easily communicate to their partners and patients about the product's capabilities and express how easy it is to use.

OUTCOME Within the first week of launching multiple digital awareness campaigns, CirrusMD received over 25k views.

I executed CirrusMD’s first, high-quality product video that was utilized for the company’s first-ever video ad campaign. I created the overall strategy and goals for the video that led to a focused storyline that hit all the right marks with CirrusMD’s mission/vision and was well-received both internally and externally. I worked with a production company to create the videos, and I managed the whole project from ideation to campaign launch.