RALPH LAUREN
OVERVIEW - I was put on special projects to develop new digital experiences the company hadn’t yet done, to keep up with new technologies. The goal was to grow the audience and update the look/feel of Lauren Ralph Lauren as an elevated and trendy clothing brand. These concepts were presented to C-Level company leadership and were well-received, but were not put into production due to budget restraints.
MY ROLE - Lead designer, UI/UX, wireframes, prototyping user flow, digital marketing, C-Level concept presentations