THE NORMAL BRAND
OVERVIEW - The 2-yr-old company knew who they were as a brand but needed help growing their brand awareness into new markets. I was a one-person team that came up with seasonal marketing strategies to be more thoughtful and strategic to their business goals. I implemented 3/wk email cadences, social media posting and advertising campaigns, weekly blog content, digital lookbooks and updating their site experience to be consistent with all other marketing touchpoints.
MY ROLE - Creative director, marketing strategy, design, asset production, photoshoot production and art direction, project management, content direction