INC.
OVERVIEW - I was tasked to update the Inc. Must Reads newsletter design to match the current site design. You can tell right away from the BEFORE image that the newsletter was not on-brand to begin with, so getting the design on-brand was the first step.
This particular newsletter had a lower CTR than most other newsletters produced, so the primary goal of this redesign was to increase that. We already knew that simply adding “Read More” CTAs and buttons would increase our CTR by 3%, so adding those into the design was paramount. Being more direct and instructional with our audience was the way to go for us.
MY ROLE - Creative direction, lead designer