The Normal Brand

MY ROLE Creative Director, Marketing Strategy, Asset Production, Photoshoot Production, Project Manager, Content Designer

THE PROBLEM The 2-yr-old company knew who they were as a brand but needed help growing their brand awareness into new markets.

OUTCOME By implementing my proposed marketing strategies, they company grew their brand awareness by 3x.

I was a one-person team that came up with seasonal marketing strategies to be more thoughtful and strategic to their business goals. I implemented 3/wk email cadences, social media posting and advertising campaigns, weekly blog content, digital lookbooks and updating their site experience to be consistent with all other marketing channels.