CirrusMD

MY ROLE Art Director, Marketing Strategy, Project Manager, Campaign Planning

THE PROBLEM CirrusMD needed a way to easily communicate to their partners and patients about the product's capabilities and express how easy it is to use.

OUTCOME Within the first week of launching multiple digital awareness campaigns, CirrusMD received over 25k views.

I executed CirrusMD’s first, high-quality product video that was utilized for the company’s first-ever video ad campaign. I created the overall strategy and goals for the video that led to a focused storyline that hit all the right marks with CirrusMD’s mission/vision and was well-received both internally and externally. I worked with a production company to create the videos, and I managed the whole project from ideation to campaign launch.