Inc.

MY ROLE Creative Direction, UX Researcher, Designer

THE PROBLEM The newsletter was outdated and needed to be updated with the new Design System. This newsletter also had the lowest CTR than all other newsletters in production.

OUTCOME By simply adding "Read More" CTAs we increased our CTR by 3%.

You can tell right away from the BEFORE image that the newsletter was not on-brand to begin with, so getting the design on-brand was the first step. This particular newsletter had a lower CTR than most other newsletters produced, so the primary goal of this redesign was to increase that. Being more direct and instructional with our audience was the way to go for us.