Express

MY ROLE Designer, Concept Development , C-Suite Presentation Design, Art Direction, Project Manager, Video Direction, Photo Production, Talent Management

THE PROBLEM In-store shopping has been steadily declining and we needed new ideas to revive the customer experience.

OUTCOME We brought in more sales to the store and we received positive customer feedback. They loved getting custom pieces.

With a new store opening in Denver, we were tasked to create a store experience catered to the Denver customer for holiday shopping. I led the implementation of a front-of-store product customization idea, bringing in local artist group, SO-GNAR, to come into the store on weekends to add their artwork to products purchased by customers. I also brought in local artists Kirileigh Jones and Chris Haven to showcase their work and blend the concept throughout the whole space. See the write up in 303 Magazine here.

PHOTOS | Provided by Express.
FROM TOP | So-Gnar’s Pat Milbery and Pat McKinney create one-of-a-kind pieces at the front-of-store EXP DIY table. Locker decal artwork by Chris Haven. Mural by Kirileigh Jones.