BLKDG, for Backbone Media

MY ROLE UI/UX Designer, UX Researcher, Competitive Analysis, Wireframing

THE PROBLEM The client's site didn't reflect what they do and their company culture. They had a hard time attracting new talent and growing revenue.

OUTCOME I provided 3 concepts and the design ideas I presented were utilized for the final site that was built.

Prior to this project, I began learning Sketch and this was an opportunity to immerse myself into a new design program. I was hired to design homepage concepts for a client of theirs. After I was given a site discovery questionnaire filled-out by the client and given to me by BLKDG, I completed research of the client’s visual tastes, its competitors, and their specific needs. You can view the live site here.