CIRRUSMD
OVERVIEW - I executed CirrusMD’s first, high-quality product video that was utilized for the company’s first-ever video ad campaign. Within the first week of launching multiple digital awareness campaigns, CirrusMD received over 25k views. I created the overall strategy and goals for the video that led to a focused storyline that hit all the right marks with CirrusMD’s mission/vision and has been well-received both internally and externally. I worked with a production company to create the videos, and I managed the whole project from ideation to campaign launch.
MY ROLE - Strategic planning, project management, art direction, campaign planning