Fast Company
OVERVIEW - I was assigned to create a first-ever digital lander to increase awareness for all events Fast Company produces in order to develop an audience for upcoming events. The lander had to showcase the Fast Company event experience and serve as a single place our audience can go to register for events and consume past event video content. I compiled competitor use cases and produced product research for optimal calendar experiences. The Product Team received a long list of requirements we needed to deliver and I had to figure out how to execute an experience that wasn’t complicated for our users.
After producing multiple versions of wireframes with a mobile-first approach, we were able to narrow it down and I created prototypes for user testing. We learned, as I already assumed, that we had to take a much simpler approach. I designed an experience that simplified the user journey by only keeping the necessary tags visible for the event and video components so we can direct users to take action quicker.
Overall, I’m happy with the experience we launched. It was the first product we produced with AI integration that produces transcripts for video content. We will continue to optimize the experience as we gather data that will help inform our approach for executing a similar experience for Inc. in the future.
MY ROLE - Creative direction, lead product designer, UI/UX, prototyping, product research