EXPRESS
OVERVIEW - I concepted marketing strategies that brought editorial content to the brand with emails and blog posts. Express has traditionally been heavy on promo marketing and this was a way to grow their audience with digital storytelling that would increase CTRs, brand engagement and ultimately lead to increased sales. This strategy was a success, as editorial emails became the most opened emails by their audience in every campaign.
MY ROLE - Concepting, art direction, design, content direction, asset production